The digital landscape underwent some nuanced and some hyper changes amidst the Covid 19 pandemic. Today, it is simply not about product delivery but also about what unique experience you provide, tailored to your customer’s needs. Trends to watch out for in digital marketing include:
Voice Search
Studies show voice search trends like Alexa and Siri to grow over 50% of marketing load in the year 2021 as voice SERP loads much faster than a web page. In fact products are now being tailormade to synchronize with these Voice Search gadgets.
Artificial Intelligence
AI has resurfaced to be the giant of digital marketing in the last year. Chatbots or automated services, Artificial Intelligence rules the digital platform as of today. It reduces cost, human error, human dependency and is expected to rise by 52% in 2021.
Personalization
From your product selection to your taste preferences, businesses are now offering individualized, tailor made experiences for each customer. Needless to say, the conversion rate is around 80% and the boost to the digital platform is unprecedented. The idea of specific curation is beyond brilliant and to watch out for as the year unfolds.
Audio Content and Micro Influencers
Audio content like podcasts and audiobooks skyrocketed the past year. Spotify, which reeled in the background in the first quarter of the pandemic ended the year with 320 million active users by the end of 2020 and changed the face of “audio-only” trend.
Micro influencers are active on social platforms with 500 to 2000 followers and generate unique, individualized voice for brand promotion. They are relatable by the general masses with their product reviews and promotions over known celebrities which studies have shown people do not relate to much.
Marketing with Value Consciousness
According to Zeno, when a brand is conceived to possess a strong value and purpose, customers were likely to purchase from it four times more than others. Thus to invest one’s product with value consciousness became the biggest asset in 2020 and more growth orienting as the year 2021 progresses.